An Identity
2011
Branding, Crafts, Industrial Design
An investigation into the roots of myself as a designer.
Focus dwells on materials, how they come together, and the different processes used to manipulate materials to form a design
Focus dwells on materials, how they come together, and the different processes used to manipulate materials to form a design
- An Identity
Leather - Steel - Plywood - Acrylic
A project aimed at creating an identity for oneself by discovering competencies and how they might relate to a company in the real world.
Business cards and a physical portfolio were created, that express a sense of emotion and personal reflection that is reminiscent of the designer.
This was achieved through the use of somewhat unconventional materials, and paying special attention on how they can come together, something that I am constantly investigating. 
- "What gives the company value is design and innovation, it makes it unique and it takes market share from the big boys. Then they want to buy the company. (...) I attribute design 100 per cent to that success, without that we're nothing."
Giovanni Benedetti, Chairman of Benedetti International 
-
The coffee table is a continuation of the investigation into surface that began with the Fall Off table.
The idea is that support material is added when and only where it is needed. This in turn creates a dynamic and unique surface pattern on the table, respective of what it is being used for
Each cell is able to be turned "on or off" by placing or removing a hexagonal tile. Therefore a surface is able to be "built up" through a number of adjacent tiles for larger objects.
The table also has a removal system that allows users to push down in a select corner of the tile, raising the opposing corner for easy removal.
The hexagon was used because it makes efficient use of space and provides structural integrity.Furniture Design, Industrial Design, Product Design2012 -
The side table exaggerates the fact that it is constructed from laminated ply, through a random juxtaposition of an unfinished edge.
Utilising the strength and aesthetic appeal of vertical ply, the 18mm pieces are left at random lengths on one side of the table, giving an insight that it is unique and handcrafted as opposed to a clean, finished, mass produced item.
The surface is able to be flipped and either side of the table used. Grub screws add detailing to one side and anchor the steel legs in place.Furniture Design, Industrial Design, Product Design2012 -
The design for the cable coil arose from the need to keep long headphone cables from being damaged.
Primarily studio headphones, and often larger over the ear headphones, feature long thick cords that are useful yet sometimes obtrusive.
When transporting headphones it is possible to damage the cable by simply tying or winding it. This design allows for the cable to be safely bound when not in use, and is easily adjusted/secured when the full length of cable is not needed.Crafts, Industrial Design, Packaging2012 -
Fall Off is a computer generated table in which surface density is defined by the placement of objects on a virtual table through a web interface. The table utilises a voronoi pattern, which is a mathematical way of dividing a space into a number of regions.
As a virtual object, for example a laptop or coffee cup, is moved around on the table, the epicenter of the structure follows. This forms supporting density on the top surface and structural form on the underside which accommodates splayed legs.
The surrounding density is controllable through a digital falloff, representing a gradual decrease
With the addition of more objects the density increases to a state of equilibrium with just enough structure to perform the required task but move it and it will Fall Off.Furniture Design, Industrial Design, UI/UX2012 -
For a short period of time while at University, I was privileged to be a part of the Human Dynamo team.
I came into this project at the poly sculpting stage, and assisted with sculpting, assembling molds, applying the bark texture negatives, and fibreglassing.
With decades of model making experience, including working on props for films such as; Avatar and Lord of the Rings, I was able to learn a lot from the creatives that work there.
Overall it was a very rewarding and diverse project with a thorough mix of refined and experimental techniques used.Crafts, Sculpting, Set Design2011 -
A collection of drawings with various content and utilising different mediums and construction methodsDrawing, Graffiti, Street Art2012 -
A selection of graphic images created for different companies and clients, utilising different mediums with a variety of end uses.Digital Art, Graphic Design, Illustration2012 -
An entry into a design competition asking entrants to design the graphic to be used on a personal alarm for women. This was to be manufactured by creative advertising agency Bartle Bogle HegartyAdvertising, Graphic Design, Illustration2010 -
Ski goggles designed to be worn in the 2010 winter Olympics.
The idea of the lined pattern graphic came from the lines of groomed trails on skifields. It is a simple and effective pattern and the use of the blue colour can easily be associated with snow and iceBranding, Digital Art, Graphic Design2010 -
Inspired by traditional home brewing techniques and equipment, the vessel was designed to hold expensive liquor. Created by vacuum forming over a symmetrical mold and joining two halves together. The stands have been rapid prototyped and are able to be joined together, allowing multiple vessels to be attached side by side.Industrial Design, Packaging, Product Design2009 -
An abstract model and drawings created around the main linear movement of the human elbowCrafts, Drawing, Product Design2008